"What's Your Active?"

THE CHALLENGE

ACTIVE powers the world's events and activities and connects people with the things they love to do.

Their platform provides event organisers with a means to register and manage participants. They provide their platform to events ranging from marathons to birthday parties. 

In preparation for IPO, Active Network required a platform which could communicate the diversity of events they supported and the community based power of participative events..

THE BIG IDEA

"What's your Active?" was the platform which allowed Active Network to effectively pose the question, that no matter what participative event you were organising Active Network's platform provided a powerful tool to build a community and support its organisation.

THE RESULTS

Active Network floated successfully on the NYC stock exchange and continues to expand as the ubiquitous community and event participation platform around the world,. By challenging with the question "What's your Active?" they have extended their reach to include Camps, Classes, Education, Endurance, Government, Parks & Recreation, Resorts & Ski, Swimming, Team Sports, Universities and the YMCA, across  47,000 customers who register over 93 million participants per year.